Subarnapur, November 5, 2026: Strengthening its efforts to build a healthier and addiction-free society, the Subarnapur district administration has launched the Tobacco-Free Youth Campaign 4.0 for the financial year 2026–27. The initiative aims to discourage tobacco consumption among young people and encourage greater public participation in creating a tobacco-free environment.

The campaign was formally inaugurated on Thursday by the District Collector and Magistrate in the presence of senior health officials, representatives of various government departments and Health Department personnel.

The initiative places particular emphasis on educating adolescents and young adults about the serious consequences of tobacco use and motivating them to adopt healthier lifestyles.

District Administration Calls for Collective Action

Addressing the gathering, the District Collector drew attention to the harmful effects of tobacco products and other intoxicating substances on individual health and society.

The Collector urged government officials, educational institutions, community organisations and citizens to work together to achieve the objective of making Subarnapur a tobacco-free district.

Highlighting the vulnerability of young people to tobacco addiction, the Collector stressed that awareness and preventive action must begin at an early stage. Creating an informed younger generation, the Collector noted, is essential for building a healthier future.

Schools and Colleges to Become Key Awareness Centres

An important aspect of the campaign will be the expansion of awareness activities across schools, colleges and youth organisations.

During the launch programme, participants discussed strategies for taking anti-tobacco messages to educational institutions and engaging students in awareness-building initiatives.

The proposed activities are intended to help young people understand the health risks associated with tobacco consumption and make informed decisions to stay away from addictive substances.

Involving youth organisations is also expected to strengthen community outreach and encourage students to become ambassadors of healthy living.

Health Officials Participate in Campaign Launch

The inauguration programme witnessed the participation of the Chief District Medical and Public Health Officer, District Public Health Officer, officials from different government departments and district-level representatives.

Health Department staff members were also present, reflecting the importance of coordinated efforts in implementing the campaign.

The participation of different departments is expected to support wider awareness initiatives and strengthen the district’s approach towards tobacco prevention.

Officials Take Pledge for a Tobacco-Free Society

The programme concluded with a collective pledge by the guests and officials to remain away from tobacco products and discourage their consumption among others.

Those present also committed themselves to spreading awareness about the harmful effects of tobacco and motivating members of their communities to adopt tobacco-free lifestyles.

Focus on a Healthier Future for Subarnapur

The launch of Tobacco-Free Youth Campaign 4.0 marks another step towards strengthening public health awareness and preventing tobacco addiction among the younger population.

Through educational outreach, community participation and coordinated administrative efforts, the district aims to make tobacco prevention a collective responsibility.

The campaign also reinforces the message that protecting young people from tobacco addiction requires continuous awareness, responsible social behaviour and active involvement from families, educational institutions and public authorities.

With a special focus on students and youth organisations, Subarnapur is seeking to build a generation that understands the importance of healthy choices and contributes towards a tobacco-free society.