German sportswear giant Adidas has delivered a record-breaking financial performance, reporting its highest-ever quarterly revenue as strong consumer demand across international markets boosted sales of its footwear, apparel and sports accessories.

The company’s third-quarter results highlight the continued strength of its global brand, despite economic uncertainty, changing consumer preferences and intense competition in the international sportswear industry.

Adidas generated revenue of approximately €7.25 billion during the third quarter of 2026, representing a 9% increase compared with the same period a year earlier. Currency-neutral revenue increased by 7%.

The company also recorded a significant improvement in profitability. Operating profit climbed 37% to €1.008 billion, while net income from continuing operations increased 48% to €711 million.

Strong Performance Across International Markets

Growth was particularly impressive in several major markets. Greater China recorded a 13% increase in sales, while North America experienced 12% growth. Latin America expanded by 16%, and Japan and South Korea delivered combined growth of 19%.

The company’s direct-to-consumer business emerged as another important growth driver. Sales through its own retail stores and online platforms increased by 17% on a currency-neutral basis.

Adidas also benefited from strong demand for its clothing collections. Apparel revenue increased by 19%, supported by consumer interest in both performance sportswear and lifestyle products.

However, footwear revenue remained broadly flat as the company maintained a cautious approach to wholesale distribution and promotional discounts.

Europe Remains a Challenge

Despite the impressive global performance, Europe continued to present difficulties.

Revenue in the region declined by 4% during the quarter, reflecting elevated retailer inventories, promotional activity and cautious purchasing decisions among wholesale partners.

Adidas expects conditions to improve in the final quarter as delayed deliveries and stronger wholesale orders support regional sales.

Company Raises Full-Year Expectations

Following its stronger-than-expected performance, Adidas maintained an optimistic outlook for the remainder of 2026.

The company expects currency-neutral revenue growth of between 9% and 10% for the full year. It also increased its operating-profit forecast to approximately €2.5 billion.

The improved outlook reflects stronger business momentum, healthy full-price sales and better operational performance.

Competition and Future Growth

Adidas continues to compete aggressively with major international sportswear brands, particularly Nike and other emerging competitors.

Its strategy increasingly focuses on product innovation, brand partnerships, digital retailing and expanding its presence in key international markets.

The upcoming quarters will be important in determining whether the company can maintain its growth momentum while protecting profit margins in a highly competitive marketplace.

For Adidas, the latest results demonstrate that strong brand recognition, successful product development and international expansion can continue to generate substantial growth even in a challenging global economic environment.