Dubai Sets New Tourism Record with Over 9.88 Million Visitors in First Half of 2025

Dubai has once again cemented its status as a global tourism powerhouse, attracting over 9.88 million international tourists in the first six months of 2025. This marks a 6% increase compared to the same period in 2024, showcasing the city’s consistent growth and resilience in the global travel sector.

This remarkable accomplishment is a direct reflection of the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, who has long aimed to position Dubai among the top three global tourism destinations. This vision is embedded within the broader framework of the Dubai Economic Agenda D33, which outlines ambitious goals for economic diversification and sustainable growth over the coming decade.

A major contributor to this success is Dubai’s ability to foster strong collaboration between public and private sectors. Strategic alliances between government entities, airlines, hotels, event organizers, and retail sectors have played a pivotal role in crafting a seamless and vibrant experience for tourists. Moreover, Dubai’s innovative global marketing campaigns, tailored to various international audiences, have significantly boosted the city’s visibility and appeal across key source markets.

Dubai continues to captivate visitors with its unique blend of modern marvels and cultural heritage—from record-breaking skyscrapers and luxury shopping to historic souks and desert adventures. The city’s emphasis on safety, quality infrastructure, and unmatched hospitality further strengthens its appeal as a year-round travel destination.

As global travel rebounds, Dubai’s upward trajectory highlights its role as a central hub for tourism, trade, and innovation. The city extends a heartfelt welcome to each of its guests, reaffirming its identity as a destination that sits proudly at the heart of the world.

Dubai is not just a place to visit—it’s an experience to remember.