HERZOGENAURACH, Germany: German sportswear manufacturer Adidas is strengthening its position in the global athletic apparel market after delivering record quarterly revenue, supported by rising consumer demand, strong product innovation and expanding sales across international markets.

The company reported third-quarter revenue of €7.25 billion, representing a 9% increase compared with the same period last year. On a currency-neutral basis, revenue grew 7%, marking the highest quarterly sales performance in Adidas’ history.

The results demonstrate the company’s ability to attract consumers across both performance sportswear and lifestyle fashion, despite a challenging global retail environment.

Apparel Sales Drive Business Expansion

One of the strongest contributors to Adidas’ performance was its apparel division, which recorded 19% currency-neutral revenue growth during the third quarter.

Demand for football clothing, running apparel, training collections and Originals products helped strengthen sales.

The company has also benefited from renewed consumer interest in sport-inspired fashion, allowing it to reach customers beyond traditional athletic markets.

Footwear sales remained relatively flat overall as Adidas continued managing wholesale inventory carefully and avoiding excessive discounting.

Strong Performance Across International Markets

Adidas recorded particularly encouraging growth across several major international markets.

North America delivered 12% currency-neutral revenue growth, while Greater China recorded 13% growth. Latin America achieved a 16% increase, and Japan and South Korea together reported 19% growth.

Emerging markets also contributed positively, recording a 15% increase.

However, Europe remained a weaker region, with revenue declining 4% because of cautious wholesale shipments, promotional activity and uncertain consumer demand.

Online and Direct Sales Gain Momentum

Adidas’ direct-to-consumer business continued to expand as more customers purchased products through the company’s online platform and retail stores.

Direct-to-consumer revenue increased 17% during the quarter. E-commerce sales grew 18%, while sales through company-operated stores increased 16%.

This development highlights the importance of digital retailing and direct customer relationships in the company’s long-term growth strategy.

Profitability Improves Alongside Revenue

Adidas also reported a substantial improvement in profitability.

Operating profit increased 37% to €1.008 billion, compared with €736 million in the corresponding quarter last year.

Its gross margin improved to 54.3%, supported by stronger full-price sales, a favourable sales mix and approximately €200 million in refunds related to US tariffs.

The improvement indicates that Adidas is making progress in balancing revenue expansion with better financial performance.

Company Raises Full-Year Profit Expectations

Following its strong quarterly performance, Adidas increased its operating profit outlook for 2026.

The company now expects full-year revenue growth of between 9% and 10% on a currency-neutral basis and operating profit of approximately €2.5 billion.

Management believes continued investment in product development, marketing and international expansion will help maintain business momentum.

Outlook: Competition Remains Intense

Despite its encouraging financial results, Adidas faces significant competition from global sportswear companies, including Nike, Puma and emerging athletic brands.

The company must continue introducing innovative products, strengthening its international presence and responding to changing consumer preferences.

Its growing popularity in running, football and training provides opportunities for further expansion.

Adidas’ latest performance reflects a successful combination of product innovation, international demand and stronger retail execution. As the global sportswear industry continues to evolve, the company’s ability to sustain profitable growth will be central to its future success.